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Shoppers take in the holiday displays at Fiksdal Furniture & Gifts during the Jingle & Mingle event on Nov. 21 in Webster. The eight shops that participated were bustling with activity during the six-hour promotion. (Photo by Heidi Marttila-Losure/Dakotafire Media)

Collaborative marketing creates local holiday shopping destinations

by Anna Jauhola and Wendy Royston, Dakotafire Media Some entrepreneurs in the Dakotafire region are banding together to bring more of the thrill of the holiday shopping experience—and those who seek it—into their shops. “The experience … determines how long…