Sunday , 17 November 2024

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Collaborative marketing creates local holiday shopping destinations

Shoppers take in the holiday displays at Fiksdal Furniture & Gifts during the Jingle & Mingle event on Nov. 21 in Webster. The eight shops that participated were bustling with activity during the six-hour promotion. (Photo by Heidi Marttila-Losure/Dakotafire Media)

by Anna Jauhola and Wendy Royston, Dakotafire Media Some entrepreneurs in the Dakotafire region are banding together to bring more of the thrill of the holiday shopping experience—and those who seek it—into their shops. “The experience … determines how long a customer stays around and how much shopping they’ll try to do while they’re in the store,” said Becky McCray, ... Read More »

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