“If you consider only utility, the things you build will soon be useless. This building is boarded up because nobody has a use for it. Nobody has a use for it because nobody wants to be in it. And nobody wants to be in it because the thing is so damned ugly.” —Roger Scruton, speaking before a graffitied abandoned building in his hometown of Reading, England, in the 2009 BBC documentary “Why Beauty Matters”
By Heidi Marttila-Losure
Reporting by Laura Ptacek
We are a very practical people here in the Dakotas. That’s a good thing—as long as we don’t let it limit our thinking.
Consider, for example, the large barns that used to have a prominent place on every farmstead, shaping the view of the landscape with their presence. They were very practical buildings, working as part of a system of keeping livestock, but they were also beautiful. Much thought went into the design of their roofs especially, with different parts of the country taking pride in their own styles.
Now think of the buildings that have replaced them on modern farms. The old barns no longer fit in modern farming systems; now the large buildings on farms often shelter machinery instead of livestock. Most of them are not beautiful. They weren’t intended to be—the focus was on filling the practical need of the farm.
Take a look at the built environment we are creating, both on farms, in our business and industrial districts, and even in our neighborhoods, and it’s easy to see that utility and cost often dominate building decisions.
But think back to those big barns, and the farmhouses that were next to them: Previous generations did not see insurmountable trade-offs among practicality, affordability and beauty.
Architect Brad Ciavarella  of Mitchell, S.D., and his wife like to look at old farmhouses when they have a chance. Most of them feature fine craftsmanship, he said.
“You see all these fancy moldings over the entrances, and the columns aren’t just simple columns—they are shaped,” Ciavarella said. “And (the farm families) didn’t have anything. They probably had a sod house before they built these houses. They just aspired for more.”
Sarah Susanka, architect and author of the “Not So Big House”  series of books, explains that older homes have character and craftsmanship that houses built after World War II typically do not. When the flood of G.I.s came home, the focus was on building quickly, and many of those details were lost. Susanka advocates adding back in those details.
“A lot of the things we do for economy strip away the character that is what we respond to in terms of beauty,” Susanka said. “We respond to the details. You take the details away and it’s just the bare bones, and there’s nothing really to respond to. It ends up feeling ‘blah.’”
We Dakotans have somehow become hesitant to aspire for beauty. Do we think we don’t deserve to live in beautiful places? Do we think we’ll be judged as “getting too big for our britches” if we aim to make our small towns grand?
I don’t know. But whatever the reason, it’s time to reconsider. With Susanka’s and Ciavarella’s assistance, here are five reasons to make buildings that are beautiful as well as practical.
1. Building beauty sends a message about what you value.
A building that is beautiful, well-built and designed to function well sends a message, Ciavarella said: “Hey, somebody really cared to think about this building.” It also shows that excellence is valued, which can reflect well on a business or the people in a home.
If instead a building is made with materials that are cheap but not durable, it sends a message that the builders aren’t thinking long-term. “We need to be less of a throwaway, short-term-thinking society,” he said.
2. Building beautiful, well-designed spaces improves quality of life.
The young families that small towns want to lure back home are seeking amenities that will improve quality of life. Beauty is part of that, whether in buildings themselves or how they take advantage of natural beauty. Live in a house with a porch where you can take in the sunset, and you’ll go to bed in a different frame of mind than if you lived in a house with no sunset view—a small but definite quality-of-life improvement, Ciavarella said.
Susanka designs with natural materials, such as wood or stone, in mind because they do more to connect people to the natural world. “Those kinds of things affect people deeply,” she said. Light is also a significant factor in a well-designed home: “Access to natural light hugely affects our sense of well-being,” she said, adding that she thinks seasonal affective disorder and sleep disorders may well be caused by people not getting enough natural light.
Design of neighborhoods can affect how people interact. A business district built around a central square, as some small towns in Iowa have, gives a focus on community life and even improves business for those shops around the square because people are more likely to linger in that common space. “People want to gather in places that are beautiful,” he said. That’s a quality-of-life bonus that can draw people to a community.
3. Beautiful buildings are more likely to be preserved.
Maintenance is more likely to happen if it comes from a sense of love than from a sense of obligation, and people are more likely to love what they find beautiful. “If you want something to last for a long time,” Susanka said, “the part that’s the most important is that human beings want to look after it. If something is not beautiful, we tend to, over time, discard it… You can have the most ‘green’ building in the world, but if it’s not beautiful, it’s not sustainable.”
The big old-style barns still on the landscape today are probably not practical for those who live on those farms, but they are cared for because they are cared about. Their appearance is a part of that.
4. Beauty and thoughtful design don’t have to cost more.
In fact, good design can cost less that building with only utility in mind, Ciavarella said. Part of good design is knowing how to use materials in innovative ways, which can lead to cost savings.
Designing well can also mean less space is required, which can save in materials in the building phase and in maintenance costs over the life of the building.
“We’ve tended to make houses bigger and bigger and bigger to compensate for lack of detail,” Susanka said. “So actually people are ending up spending more because they’re building more square footage, when if we would just put in some character, we could build about a third less space, make it all work and make it feel bigger.”
She added that scrimping on character-enhancing details during construction can also make a home worth less when it comes time to sell it.
Susanka advocates making houses a little smaller, taking the dollars saved from square footage and putting them one or two interesting details. “Just pick one thing and do it well,” she said. “It will differentiate you from the rest of the market.”
5. Beauty feeds the soul.
It sounds kind of New Age-y, doesn’t it? And yet, it’s actually a very old idea: Think of churches built during the Renaissance, which were designed to inspire awe. “Beauty, something that appeals to the higher senses—we have a need for that. Absent that, we suffer somehow,” Ciavarella said. “Now, we are pretty adaptable as creatures. And so if we have to live in an ugly place for a while I think we can adapt. But it’s not good for the soul and spirit.” He quoted Winston Churchill: “We shape our buildings, and afterwards our buildings shape us.” How, then, do we want to be shaped?
The way to start adding beauty to our spaces is just to start. Susanka shared a story about a man in a rundown neighborhood who first fixed up his own garden, then decided he would plant a tree for one of his neighbors each year. “It went viral,” she said. “People started to care about the houses because he had.”
He offered a vision of what was possible and a little bit of assistance, and the whole area turned around in a matter of years, she said.
“The story goes to show that each one of us has the capability of shifting a whole community just by our doing what we know how to do and doing it well.”